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Let’s really be: your feed is probably flooded with friends in Greece and Italy. And while their journeys look incredible, they come along Shockingly high price tags. Finding a place in Europe that is really amazing And It is not required that a second mortgage is switched off is almost impossible. So far.
There is a land quiet in sight and shares the same turquoise ionic coastline as its mega-famous neighbors. It is a place where you can get a stunning beach holiday, a great meal and a hotel room for a fraction of what you would pay just a few kilometers away.

That country is Albania, and it officially has its moment.
So what is all hype about?
For years, Albania was the best kept secret in Europe. Travel Off Path reported when it starts to get momentum for the first time and Now the secret is out. The main motivation of this explosion in popularity is the Albanian Riviera, a stretch line in the south that – and this is not an exaggerated – exaggerated beautiful.
Think of the crystal clear, impossible blue water that you see in the Maldives, but flanked by the dramatic, rugged cliffs of the Mediterranean Sea. Cities such as Sarandë and Ksamil are in the heart of all this and offer beautiful beaches and lively promenades strewn with seafood restaurants where the day catch of the day to perfection for you is grilled. It is the typical European summer fantasy, only without the overwhelming crowd and eye-water costs.

The numbers don’t lie
This is not just a feeling or a few viral taps. The data cannot be denied. According to a report from the World Tourism Organization of the UN (UNWTO), Albania saw no less than 53% increase in international tourist appointments in the summer of 2024 Compared to the previous year, making it one of the fastest growing tourist destinations in the world. While other European hotspots saw a modest growth of one digit, the tourist scene of Albania simply exploded, And that momentum will only accelerate this summer.

It is more than just a cheap beach destination
While the coast gets the most attention, Albania’s profession goes much further than the coastline. This is a country with deep, complex layers of history. You can explore old castles on hilltops, wandering through UNESCO World Heritage Sites, such as the city of the Ottoman era of GjirokastërOr see remains of his isolated communist past right next to trendy, modern cafés.
For nature lovers there is surrealistic “Blue Eye,” A natural source of such depth and clarity feels like you are looking at another world. The northern part of the country is the home of the cursed mountains, a dramatic assortment offers some of the most spectacular and untouched walks in Europe.

What to know before you go
Are you afraid that it might be “off-the-beeten-path”? Don’t be. Albania is incredibly hospitable for tourists. In the most important coastal cities, English is spoken on large scale in hotels and restaurants. The official currency is the Albanian leak, but euro is often accepted and your American dollars will go an incredibly long way. The most important thing is that it is generally considered a very safe country for travelers. Although there are no non-stop flights from the US yet, many analysts expect from the travel industry that an American or European airline announces a seasonal or all year round Non-stop route in the near future.

So if you are looking for that perfect European summer trip – the one with the beautiful water, the incredible food and the lively atmosphere – but you don’t want to fight for a towel spot or fear looking at your credit card account, Albania might be the answer. This summer it is the ‘IT’ destination for a reason. Check the latest input requirements for Americans with our new Top Entry Checker tool.
Happy Travels!

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This article originally appeared on Traveloffpath.com
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