Warner Bros. International Television Production (WBITVP) has appointed Ben Pays from All3Media as general manager in Belgium, Variety has learned.
Pays, who joins the company on October 7, will work with Peter Bouckaert, MD of Eyeworks Belgium, WBITVP’s script label in the region, and will report to WBITVP President Ronald Goes.
In his new role, Pays will be responsible for the general management, commercial and operational leadership of the company’s non-scripted entertainment and authentic fiction businesses, as well as working on new ideas and adapting existing intellectual property from the WBITVP catalog to cater to the Belgian market. .
The respected European exec joins from All3Media Belgium, where he was a key creative and showrunner. He previously worked at Lecter Media as creative director and head of development, where he earned a Rose d’Or nomination for the celebrity reality format ‘Greetings from…’. The original concept was produced in six areas.
He has also worked for TvBastards, where he created multiple formats, and has also worked on adapting international formats from “Love Island” to “Big Brother” for the Belgian market,
“We are pleased to welcome Ben to WBITVP Belgium and to the global WBITVP family,” said Goes. “His passion for creating great ideas and powerful stories, combined with his impressive track record as a showrunner, team player and respected international industry executive, will make him an immensely valuable addition to the evolving WBITVP business.”
Pays said: “WBITVP Belgium is a creative powerhouse with an impressive and varied lineup of very good shows and a great, long history. I look forward to joining the talented team and making it even stronger. I also believe in the power of WBITVP’s international catalog and distribution network, which offers unique opportunities for creative exchange that can benefit both Belgium and the rest of the world.”