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Spring has arrived early this year and has rewarded us with warmer weather, bluer skies and the most exciting of all: the Ulta Semi-Annual Beauty Event. The event has officially started and from now until March 28thyou can shop a wide selection of best-selling make-up, skin care and hair products 50 percent discount. Yes, you read that correctly. The retailer is offering half-off promotions every day for three weeks. There’s just one thing: each of Ulta’s daily deals only lasts 24 hours before they jump back to full price, so there’s no better time than straight away shop.
To help you navigate the sale, below are this week’s best half-off promotions (some from Well+Good vetted brands). Also make sure to bookmark this page as we will be updating it through March 20th.
Shop the best daily deals during the Ulta Semi-Annual Beauty Event
Best deals of March 11
Biosilk, Silk Therapy Original – $17.00
Originally $33, now $17
Biosilk’s Silk Therapy contains hydrolyzed silk protein as a key ingredient, along with moisturizing panthenol (or vitamin B5), to provide instant shine while leaving wet or dry hair softer and smoother.

Grande Cosmetics, GrandeBROW Brow Enhancing Serum – $37.00
Originally $73, now $37
Grande Cosmetics eyebrow serum has a powerful, ophthalmologist-tested formula and promotes fuller, thicker and healthier eyebrows. In the brand’s 12-week independent study, most users reported results within four to six weeks.

Stila, Stay All Day Waterproof Liquid Eyeliner – $12.00
Originally $24, now $12
Stila’s waterproof liquid eyeliner is a bestseller for good reason. The fine tip applicator lets you create quick, precise lines, and once applied it won’t smudge or run, even if you wear it for long periods of time.

Sacheu, Lipliner Stay-N Peel Off Tattoo – $6.00
Originally $12, now $6
Once you line your lips with Sacheu’s Stay-N Peel Off Tattoo, the long-lasting formula won’t budge, smear or cushion. Formulated with hyaluronic acid and vitamin E, it also keeps lips looking soft and supple.
Best deals of March 12

About-Face, Matte Liquid Eye Paint – $8.00
Originally $16, now $8
About-Face’s matte liquid eyeshadow has a pigmented formula that delivers opaque color in one swipe and once it dries, it stays exactly where you want it: on your eyelids. Shop it in more than 27 fun colors.

DHC, Deep Cleansing Oil Facial Cleanser – $16.00
Originally $32, now $16
DHC’s lightweight cleansing oil can remove the toughest makeup, including your longest-lasting mascara. The moisturizing blend of olive oil and vitamin E leaves the skin feeling soft and supple.

Redken, Control Hairspray – $14.00
Originally $27, now $14
Redken’s Control Hair Spray not only holds hair in place, but also protects hair from frizz-causing humidity for 24 hours without flaking. Moreover, it is suitable for most hair types, including colored hair.
Best deals of March 13

Kopari Beauty, Golden Aura Body Oil – $20.00
Originally $39, now $20
If you want your skin to glow golden, consider Kopari’s body oil. The formula is infused with 24-karat gold flakes and nourishing hyaluronic acid and antioxidants to provide both moisture and shine.

MAC, Pro Longwear Paint Pot Eyeshadow – $12.00
Originally $26, now $12
Makeup artists and beauty enthusiasts alike have long loved MAC’s cream eyeshadows. You can use it on its own, or as a base for other eyeshadows to increase color payoff and longevity.

Smashbox, Photo Finish Correct Anti-Redness Primer – $21.00
Originally $42, now $21
Smashbox’s primers are a cult classic for good reason. Correctly neutralizes redness thanks to its greenish tint and a soothing blend of hyaluronic acid, rose and mushroom. It’s on sale today, along with the rest of Smashbox’s primers.

Eva NYC, Healthy Heat Pro-Lite Dryer – $38.00
Originally $75, now $38
This hair dryer has two speeds and multiple heat settings (including a cool shot function). It uses infrared heat waves and negative ions to reduce drying time without causing damage, making it gentle on hair.
Best deals of March 14

Eyeko, Black Magic Mascara Drama & Curl – $12.00
Originally $24, now $12
Eyeko’s Drama & Curl gives a false effect to the eyelashes. It lengthens, curls and separates lashes while coating them in an ultra-black pigment that really adds to the drama.

brake beauty, Interstellar Highlighter Topper – $11.00
Originally $22, now $11
Use the Interstellar Highlighter Topper on your face, eyes and body – or wherever you want more shine. It comes in six intergalactic shades, including the champagne-colored Miss Mercury (seen above) and icy lavender.

Too Faced, Cloud Crush Blurring Blush – $15.00
Originally $29, now $15
Too Faced’s Cloud Crush blush offers realistic color that blends seamlessly into the skin — and better yet, it comes in six shades, ranging from baby pink to dusty pink, in satin and matte finishes.
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