Paramount Global Content Distribution today announced a new licensing agreement with MONO in Thailand to create a Paramount+ brand extension for the streamer Monomax, set to launch in November.
The deal, which expands Paramount’s strategy to expand the Paramount+ brand in more ways around the world, was announced Thursday at the APOS conference in Indonesia by Lisa Kramer, president, international content activation, global content distribution, Paramount.
In some areas, such as Japan, the service is a standalone direct-to-consumer product.
In other cases, it exists as a branded destination through licensing agreements. Branded territories are currently available through Cosmote in Greece, Streamz in Belgium, MultiChoice in Africa, JioCinema in India. It will also launch on Blast TV in the Philippines.
In its first year, the new Paramount+ branded hub will offer Monomax subscribers access to content from Showtime, CBS Studios and Paramount Pictures. These include the popular series FBI: International, NCIS, NCIS: Sydney, Mayor Of Kingstown, Tulsa King and Halo. It also includes blockbuster features Dungeons & Dragons: Honor Among Thieves, Transformers: Rise Of The Beasts, Hellraiser and the “Mission: Impossible” franchise.
“By working with Paramount Global Content Distribution, we can significantly improve our offering. Paramount has an impressive catalog of content that has consistently become popular among Thai viewers,” said Navamin Prasopnet, CEO of Mono.
“Our core strategy at Paramount Global Content Distribution continues to focus on delivering the best quality entertainment to audiences, across multiple content pillars and genres, in innovative and accessible new ways, and this new deal with Mono does just that,” said Dan Cohen, chief content licensing officer for Paramount and president of Republic Pictures.
“The success of our Paramount+ branded destinations on streaming services around the world presents an attractive option for both our customers, who want to grow their subscriber base by offering in-demand content, and for their end users, who want to access that content within a in no time. trusted platform as we grow our business.”
Mono, a long-standing media group, is expanding its entertainment business by delivering films and series that meet the diverse needs of audiences. The company’s flagship digital TV channel, MONO29, is a free-to-air TV channel with a host of blockbuster movies and hit series.
Video streaming service Monomax offers a selection of content tailored to Thai viewers.