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Attention all beauty brands and beauty publicists! We are beyond excited to announce the upcoming launch of the first ever Well+Good beauty awards!
Every year our beauty team has the privilege of treating thousands (yes, thousands) of incredible beauty products, from cutting-edge hair loss treatments to carefully formulated foundations. With our W+G Beauty Awards 2025, we’re taking our commitment to the next level with a multi-month monitoring and review process designed to uncover the real standouts in skin, hair, makeup and nail products.
What are we looking for? Products that deliver results have innovative (and effective!) ingredients, are reasonably priced, and – of course –just now make us ridiculously happy to apply. Think your product has everything it takes to be a winner? Here’s everything you need to know about submitting for consideration:
Suitability:
- We are looking for products that have been launched/are being launched between April 2024 and April 2025. All eligible products must be on sale by April 1, 2025 and have final high-resolution images by March 15, 2025 to be eligible for consideration.
- Avoid submitting color extensions or packaging updates. (While we love a good update or expansion, we’re looking for completely new products to highlight for awards!)
- We cannot offer products that are consistently out of stock, have limited availability or are a limited edition launch.
- Below is the full list of product categories we are currently considering. If you have any questions, please email us at: beautyawards@wellandgood.com.
How to submit:
- Please submit one form per product nomination. (In other words, if you submit three products for consideration, complete three separate forms.)
- Please limit your entries to no more than five (5) products per brand.
- Submit here: Beauty Awards 2025 Submission Form
Submission deadline:
- Entries are closed February 3, 2025. As long as you submit eligible products by February 4, 2025, your product will be considered.
Samples:
- Should your product be selected for testing, we will contact you shortly after the submission deadline to arrange tester samples! (Note: Our editors test hundreds of products throughout the year, so many products have already been staff tested and are not required for testing.)
Eligible Product Categories:
Please note that we are only considering at-home products and treatments at this time. See below for our list of eligible products:
Facial care:
Acne treatments, peeling pads, liquid exfoliators, chemical and mineral sunscreens, day and night creams, eye creams, facial oils, facial washes, hyperpigmentation treatments, eyelash/eyebrow treatments, LED facial devices, make-up removers, retinols, serums, tinted sunscreens
Makeup:
Blushes, bronzers, brow products, concealers, dewy foundations, lip glosses, mascaras, matte foundations, powder foundations, setting powders, tinted balms, tinted moisturizers, waterproof mascaras
Her:
Dandruff treatments, dry shampoos, edge controls, hair masks, hair growth treatments, hair sprays, shampoos + conditioner sets (for damaged hair, thinning hair, type 4 hair and wavy/curly hair), styling creams
Body:
Body cleansers for acne, topical body exfoliators (pads, creams, sprays, wipes, serums), body moisturizers, body scrubs, body sunscreens, body washes, underarm deodorants, ingrown hair treatments
Nails:
Cuticle treatments, gel polishes, nail systems, nail treatments, press-on nails, quick-drying nail polishes
Note: Based on editorial discretion, we may add or remove categories from this list.
Staff! I still have questions!
Contact us at beautyawards@wellandgood.com. Otherwise, we can’t wait to see your products!