FerenComm has promoted longtime employees Krista Zoch and Emily Hunter to senior vice president, just as the PR firm founded by Sheila Feren Thurston celebrates its 30th anniversary.
Both Zoch and Hunter were previously vice presidents at the company. They will continue to focus on client strategy, events and brand work for accounts such as Apple TV+, Amazon’s Prime Video, AMC Networks, Disney Entertainment Television, Audible, Starz and more. Both Zoch and Hunter will join FerenComm’s executive team, alongside executive vice president Stephanie Baumoel and vice president Erin Santucci.
Zoch and Hunter are based in New York and report to Feren Thurston.
“It is an honor to partner with Sheila and our passionate team to champion FerenComm’s continued growth and bring impactful stories to the forefront,” said Zoch. “As we build on three decades of success, I am excited to guide our employees in setting new standards in the industry and am proud to continue Sheila’s vision. Supporting our customers together with our dedicated, driven team is an extraordinary privilege and a responsibility that I take to heart.”
Hunter added: “I am grateful for the trust Sheila has placed in me to build on FerenComm’s foundation of excellence and lead our great team. Together we have built meaningful relationships that have defined the industry and advanced the culture, and I am inspired daily by the dedication and creativity of our employees. I am excited about what awaits us as we enter year 31, an absolutely amazing achievement.”
Throughout their careers at FerenComm, Zoch and Hunter have been responsible for facilitating streaming, broadcast, cable and audio titles across platforms, in addition to working with production companies and select brands.
Celebrating her company’s 30th anniversary, Founder and CEO Sheila Feren Thurston said: “I am deeply grateful for the many clients who have trusted us to take their stories and brands to the next level, and for the privilege of serving so many remarkable to mentor team members who have helped shape FerenComm over the past 30 years. Our strength lies not only in our talented people and unparalleled client partnerships, but also in the enduring relationships we have built with the media, all of which have stood the test of time.”
Projects that FerenComm has been instrumental in over the years include ‘Mad Men’, ‘Breaking Bad’, ‘The Walking Dead’, the Anne Rice universe, ‘The Morning Show’, ‘Ted Lasso’ and the ‘Power’ universe. and more. FerenComm has also worked on Disney’s Upfront, Seriesfest and Project Healthy Minds’ World Mental Health Day Festival and Gala in New York.
Regarding the Zoch and Hunter promotions, she added, “Krista and Emily have earned their place as trusted leaders who have a deep understanding of our customers’ evolving needs. Their strategic expertise, sharp instincts and passion for the work have been essential to our success, but it is their commitment to leadership based on collaboration and kindness that makes me extremely proud to reward them with these well-deserved promotions. Throughout their long tenure, they have embodied FerenComm’s core values, and I am confident they will continue to lead with the vision and purpose that has defined their careers.”